Tower logoAssist International Building Material Trading LLC is an expansion company of Helou Trading & Contracting which was established in 1977 and has been taking paint projects in Canada, Lebanon, UAE and Oman. With a commitment to quality and timely completion of projects, Assist International Building Material Trading LLC has managed to complete many projects during a short period of time. Assist International Building Material Trading LLC is also one of the leading providers of paint tools and accessories in the region.

The expansion of work led Assist International to implement separate structural divisions in the company to offer the best service in each domain. These divisions include: 

  1. Contracting
  2. Trading
  3. Consulting
  4. Operation and maintenance 

We believe that a company’s reputation is key to success which is why we provide best quality for our clients.


As in the past, our traditional values and good business practices remain the same today in order to maintain a close working relationship with our customers through responsive and open communication and our ability to provide effective long - term solutions.

During this period, Assist International Building Material Trading LLC has gained an intimated experience in this field enabling us to expand our work to the international level and diversify its activities into other fields to cover almost all the aspects of Paint contracting Field.

Assist International Building Material Trading LLChas taken massive projects like Beirut international airport from major companies like CCC, HOCHTIEF and ACC. We have also done very prestigious projects for well-known Hotels like Movenpick, which only demands high quality and good service.
All of this enables Assist International Building Material Trading LLC to undertake projects on a turnkey basis starting from initial feasibility study through engineering, construction, commissioning, operation and maintenance conducted by a highly qualified staff supported with the most advanced available technology.


Assist International Building Material Trading LLC also provides a wide range of products which we have developed of years of experience in the field. We manufacture tools to our specifications. The TOWER brand the number one brand Lebanon and Syria and is quickly become a favorable brand in Oman and UAE.

TOWER tools are endorsed for their quality by major companies like CCC and Target LLC. Please see letter below



Founder & Chief Executive Officer

With years of experience under his belt and after taking his contracting company to new heights in Lebanon, Tony is now looking to expand his company and the world renown brand Tower to other countries of the region with the help of his son Wissam.



Managing Director 

After spending 10+ years in the construction industry with some of the region's biggest names, Wissam has started this new venture with the aim of supplying high end products to all the companies in the region with the leading brand Tower.